Led by founder Kara Loewentheil, KL Coaching, Inc’s mission is to empower women to undo the effects of evolutionary biology + social conditioning on their brains so they can create true authentic confidence from within.

We are committed to bringing more diversity, equity, and inclusion into the coaching and personal development industry by empowering BIPOC, women, and other marginalized groups to liberate their brains from oppressive belief systems and by modeling J.E.D.I. (Justice, Equity, Diversity & Inclusion) principles in our workspace. We especially encourage applications from members of historically marginalized communities.

Studies show that men will apply to jobs when they believe they meet 40-60% of the qualifications, while women will usually only apply to jobs when they believe they meet 90-100% of the qualifications. We encourage members of any marginalized group, including women, who question their qualifications when they are not at 100% to apply anyway.



We Pursue Liberation for All: We believe in interrogating systems that uphold oppression and marginalization and restrict the freedom of all people. We believe this practice starts with examining the way these systems have infiltrated our minds, and that we change the world by changing our thoughts first. We are committed to justice, equity, diversity, and inclusion in the work we produce and in the work culture and organization that produces it.

Integrity: We walk our talk and show up to lead and serve according to the same principles we teach. We are an example of the work and in alignment with our principles

Responsibility: We manage our minds and show up for the business. We never say “I don’t know” or “it’s not my fault.” We look for ways to take responsibility rather than to avoid it. We are 100% responsible for our jobs, the business, and our lives.

Excellence: We represent the best of the life coaching industry. We teach and coach and serve at the highest level. We don’t concern ourselves with what other coaches do and we never dumb it down. We operate at an advanced level and we trust our clients, contractors, and followers to rise to meet us. We raise the standard every day.



As the Evergreen Funnel + Conversion Specialist at KL Coaching, Inc., you will manage implementation of the company’s sales strategies and operations including client acquisition and conversion initiatives, with a focus on digital funnels (live and evergreen).


Key to success in this role is the ability to create, implement and monitor all sales campaigns to meet business objectives, including directly managing and/or overseeing external support for: Facebook ad management, copywriting and graphic design. This role is responsible for ideating and testing new sales funnels and delivering data-driven insights on a weekly, monthly and annual basis. Extremely strong creative abilities, conversion copywriting and editing skills, and the ability to learn to write in the company’s voice, style and tone are also essential. The ideal candidate will have online business knowledge and familiarity with the life coaching industry, and experience working in or closely with marketing functions or staff as well. 

Our foundational principle is that we take responsibility for our own thoughts, feelings, actions and outcomes. We show up with integrity, we focus on solutions rather than on problems and we coach ourselves so that we can perform at the highest level. We are collaborative and any challenge in the business belongs to all of us to solve. If that sounds amazing to you, keep reading.

This job is for you if you:

  • Easily generate lots of creative ideas and have an aptitude for testing them out.
  • Nerd out on data and enjoy both analyzing and communicating about it, especially to less data-driven colleagues, using non-technical terminology
  • Have a knack for selling and sales psychology
  • Enjoy selling from a perspective that honors the autonomy of the potential client and speaks to their intelligence and highest potential 
  • Love the intricacies of digital funnels and enjoy both blue-sky, big-picture strategy engagement, while simultaneously tweaking small details to build results
  • Enjoy not only creating the strategy for product launches, but can also roll your sleeves up to ensure everything gets done on the right timeline
  • Are detail-oriented and extremely organized
  • Like working from home and having autonomy to figure out systems and processes for workflow and deliverables.
  • Take initiative and able to learn new tools and tech systems easily
  • Take ownership of your work and frequently ask yourself “how can we do this better/more efficiently in the future?”
  • Welcome feedback and see a job as a place to grow not only professionally but in your own personal development
  • Are uber resourceful – you have a willingness and ability to figure out how to solve problems on your own and even across different functions if needed
  • Are unflappable and able to remain calm and problem-solve in challenging situations
  • Thrive in an ambiguous environment, with the ability to embrace change, be agile and adaptable
  • Are quick to implement and thrive in a fast-paced team
  • Are able to travel on occasion
  • Are legally able to work in the U.S.

This job is not for you if you:

  • Struggle to maintain organized systems in your work or life
  • Thrive in environments where every day is the same
  • Are a big picture thinker who finds details overwhelming
  • Don’t enjoy working with numbers or spreadsheet
  • Have difficulty thinking from another person’s point of view (whether that person is the face of the business or the client they are talking to)
  • Struggle to get your point across
  • Get overwhelmed easily or have a hard time taking initiative to solve problems
  • Are unwilling to perform a mix of tasks ranging from strategic to supervisory to administrative
  • Cannot effectively “manage up” – e.g., are afraid to be clear with your supervisor or the principle about what you need and when in order to accomplish your objectives
  • Fear making mistakes or doing something wrong and often get paralyzed by those concerns

This is a salaried position (exempt) with benefits that reports to the Director of Sales and Marketing and/or the CEO. Expectation is for 40 hours over 5 days a week, between the hours of 10 a.m. to 6 p.m. EST, with occasional evening and weekend work required.


The Evergreen Funnel + Conversion Specialist is responsible for creating, developing, implementing and monitoring sales strategies across multiple channels in order to grow our customer base and support the company in hitting its revenue targets. In this position, your primary KPI/outcome will be sales volume with a focus on new members in the Clutch (our membership community). The Evergreen Funnel + Conversion Specialist is responsible for aligning sales strategy and initiatives with business objectives, and works to facilitate the company’s impact in the world by expanding our customer base, increasing our revenue and helping us change the world in creative and educational ways.


Responsibilities include but are not limited to:

  • Creating sales funnel strategies for company programs (including but not limited to the Clutch and the Advanced Certification in Feminist Coaching)
  • Creating and executing the entire lifespan of a sales funnel, including idea generation and refinement, planning, implementation (including project management), content creation, organic and paid strategy (in conjunction with an external FB/IG ad service), implementation and analysis of results, and working with other employees and independent contractors as necessary to accomplish those goals
  • Working with the project manager, designer and other employees and contractors as necessary on funnel and web page implementation
  • Oversee the project management and ensure implementation of all live launches and evergreen funnels
  • Monitoring all sales funnel stats and timelines
  • Writing and editing sales copy including: sales emails, Facebook ads, sales pages and more as needed
  • Copyediting content and materials
  • Preparing weekly, monthly and annual statistical reports to measure progress toward annual goals
  • Directing the Operations Coordinator to create and analyze Ontraport metrics and stat reports to make data-driven sales decisions
  • Overseeing external contractor Facebook ad team and ad funnel creation
  • Work with other functions in the company to ensure all aspects of campaigns are successful
  • Develop, test and implement new strategies to increase exposure of products and drive online sales
  • Strategically plan and execute campaigns that will effectively reach target audiences, which increase brand exposure and boost sales
  • 5-7 years of experience in digital sales as well as in creating, implementing and managing direct response email marketing, online advertising funnels and Facebook ads
  • Experience running 6+ figure live launches for membership products
  • Conversion copywriting experience and strong writing skills required
  • Impeccable written and verbal communication skills
  • Proficiency or ability to quickly master WordPress, Ontraport, Dropbox, Google Drive, Gmail, Slack, Vimeo, Wistia, JotForm, and ClickUp.
  • Strong understanding of new technology is a major plus
  • Knowledge of online business and the life coaching industry
  • Project management experience preferred


Salary: This position has a non-negotiable starting salary of $135,000.

Benefits: KL Coaching, Inc. offers health insurance, a matched Simple IRA, annual profit sharing, paid time off, paid sick leave, paid parental and bereavement leave, coaching benefit, donation matching and more. 


Please submit the following to

  1. Your resume (saved as a PDF). Please save your resume in the following format: First name_Last name_Evergreen Funnel+Conversion Specialist Resume.pdf
  2. Please include a cover letter as an attachment,  including a brief description of a digital sales/conversion project or initiative that you managed from start to finish, including an analysis of the goals of the project, your role in the project, the results of the project, and what you learned from the process.
  3. Please use the following format for the subject line of your email: First and Last Name Evergreen Funnel + Conversion Specialist
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